29th September – 1st October 2024

4pm - 10pm

Jeddah International Exhibition & Conference Center

A historical jewel in Jeddah: unveiling Al Hamra Palace project


Saudi’s Boutique Group to transform Jeddah’s Al Hamra Palace into
ultra-luxury hotel

The transformation aims to revive the regal hospitality landmark, offering guests a palatial experience amidst a fusion of Islamic Hijazi architecture and Neo-classical elements

Boutique Group has partnered with the international architecture design firm, OBMI, and the renowned French interior designer Jacques Garcia for the transformation of historic and cultural palaces into ultra-luxury boutique hotels.

The partnership includes Al Hamra Palace, originally built as a royal residence for King Faisal bin Abdulaziz.

Found on Jeddah’s corniche it was originally intended as a royal residence but, upon completion, it evolved into a royal hospitality palace hosting guests such as presidents of Arab and Islamic nations, as well as Richard Nixon, Diana Princess of Wales and King Charles the Third.

Al Hamra Palace Project

Mark Cocinis, CEO of Boutique Group, said: “Partnering with entities that share our visionary ethos, unwavering commitment to intricate storytelling, and profound attention to the most nuanced details is not merely an imperative, but an exquisite manifestation of our relentless pursuit of excellence.

“Working with internationally renowned design firms like OBMI and Jacques Garcia is an essential step in developing the project following the highest standards of development and sustainability while staying true to the rich cultural roots of Al Hamra Palace.”

Douglas Kulig, CEO of OBMI, added: “We are honoured to work alongside Boutique Group to breathe new life into one of the most prominent landmarks of regal hospitality in the Kingdom of Saudi Arabia. Our design pays homage to the original structure featuring traditional Hijazi architecture.”

Al Hamra Palace

Garcia said: “My inspiration stemmed from the existing Islamic architecture of the palace combined with the marvellous essence of old Jeddah and its Hijazi influence. Fusing these elements to reflect oriental elegance while adding diverse colours and luminous shades, which flow seamlessly in this elegant and expressive masterpiece.”

Boutique Group’s conversion of Al Hamra Palace into an ultra-luxury hotel aims to offer guests a palatial experience, blending elegant design with gracious Saudi hospitality, and showcasing the Kingdom’s rich heritage.

Source: Hotelier Middle East

Al Hamra Palace Project